Your taste buds will be playing a game of Doritos Roulette.

Every chip’s a fiery risk, so the next bite could be blissful heaven or insanely hot.ĭoritos Roulette combines your favorite Nacho Cheese Doritos with an extremely spicy twist! One out of a handful of chips takes the spice to Another Level. Let the fun begin! As soon as you crack open a bag of Doritos Roulette, you’re signing up for the unexpected. Doritos this year is launching a new product: 3D crunch on the Super Bowl stage with help from A-List celebs Matthew McConaughey, Jimmy Kimmel & Mindy. So grateful to have worked alongside my team, Ermista Grabocka Custer and Stephen Salazar, you are the best partners ever! Big shout out to our sales team, Doritos Brand team, D3, the amazing cross-functional partners, and our agencies Propac Agency, OMD USA and R/GA! Thanks to a collaboration with the awesome team over at Walmart, we were able to make it happen!

Fans have been asking for YEARS for us to bring back Doritos Roulette. Doritos Roulette features a mix of two visual-identical nacho cheese-flavored tortilla chips-most are regular Doritos Nacho Cheese chips while a small number ('one in a handful') are a spicy 'fiery hot' version of the same. Starting Apr 12, Doritos Roulette will be available at Walmart and . Doritos Roulette is set to return starting Apat Walmart stores across the country.

The new Doritos Roulette advert Read more Her experience led George Pindar. The long-awaited return of Doritos Roulette is almost here. Beth Laybourn, 14, claimed she feared she was going to die after eating a pack of Doritos Roulette crisps. This seems like it would also be a big hit in the States, but a PepsiCo Canada spokesperson did not disclose to Business Insider when or if Doritos Roulette would come to America.I am so excited to share what our team has been working on. It tastes like I'm doing shots of hot sauce.' The chips also made testers' eyes water. The spicy chips have been called 'dangerous' and 'a solid slap in the face.' One YouTuber said it did not taste like 'any spicy nacho I've ever had before. Similar to the Cinnamon Challenge fad, this is being called the Doritos Roulette Challenge. The chips look the same, so you never know what you are going to get.ĭoritos Roulette has become an online sensation, as YouTubers post videos of themselves consuming a bag, waiting to get a hot chip. PepsiCo Canada has introduced a new Doritos flavor, 'Doritos Roulette.' This bag of chips is full of delicious, nacho cheesy goodness with a handful of insanely, crazy hot chips thrown in. Rejoice, Canadian risk takers and chip lovers. This article is from the archive of our partner.

Doritos roulette almost killed me